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Privacy Policy

Last updated: May 2025  |  UK GDPR Compliant  |  Data Controller: ALPHA BRICKS INVESTMENTS LTD

1. Who We Are

This Privacy Policy explains how ALPHA BRICKS INVESTMENTS LTD ("we", "us", "our") collects, uses, stores, and protects your personal data when you visit or interact with the Singapore Cultural Discovery website (the "Website").

ALPHA BRICKS INVESTMENTS LTD is the data controller for your personal data. Our registered details are:

  • Company Name: ALPHA BRICKS INVESTMENTS LTD
  • Company Number: 17212132
  • Registered Address: 38 Rothesay Road, Luton, England, LU1 1QZ
  • Jurisdiction: Registered in England & Wales

We are committed to protecting your privacy and handling your personal data in an open, transparent manner. This policy is compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

2.1 Data You Provide Directly

  • Identity Data: First name, last name.
  • Contact Data: Email address, telephone number.
  • Communications Data: Any messages or enquiries you send to us via the contact form.

2.2 Data Collected Automatically

  • Technical Data: IP address, browser type and version, time zone setting, operating system and platform, and other technology on the devices you use to access this Website.
  • Usage Data: Information about how you use our Website, including pages visited, referral source, and session duration.
  • Cookie Data: Information stored in cookies placed on your device (see Section 8 for full details).

3. How We Collect Your Personal Data

We collect your personal data through the following means:

  • Direct interactions: When you complete and submit a form on our Website (such as the free guide registration form or the contact form), you directly provide us with your identity and contact data.
  • Automated technologies: As you interact with our Website, we may automatically collect technical and usage data about your equipment, browsing actions, and patterns using cookies and similar technologies.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use it in the following circumstances:

  • To respond to your enquiries: When you submit a contact form, we use your contact data to reply to your message. Our lawful basis is legitimate interests.
  • To provide the requested information: When you register to access our free tour guides, we process your data to fulfil that request. Our lawful basis is performance of a contract (or steps taken prior to entering a contract).
  • To improve our Website: We use technical and usage data to analyse how visitors use the Website and to improve its content and functionality. Our lawful basis is legitimate interests.
  • To comply with legal obligations: We may need to process your personal data to comply with a legal or regulatory obligation.

We will not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you.

5. Marketing Communications

We will only send you marketing communications if you have expressly consented to receive them. You have the right to withdraw your consent at any time by contacting us using the details in Section 11. We do not sell or rent your personal data to third parties for their marketing purposes.

6. Sharing Your Personal Data

We do not sell, trade, or otherwise transfer your personal data to outside parties except as described below:

  • Service providers: We may share your data with trusted third-party service providers who assist us in operating our Website and conducting our business (e.g., web hosting, analytics), subject to confidentiality agreements and only to the extent necessary for the services they provide.
  • Legal requirements: We may disclose your personal data where required to do so by law, in connection with legal proceedings, or to protect the rights, property, or safety of ALPHA BRICKS INVESTMENTS LTD, our users, or others.
  • Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity, subject to the same privacy protections described in this policy.

7. International Transfers

We are based in the United Kingdom. If we transfer your personal data outside the UK or the European Economic Area, we will ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, such as standard contractual clauses or an adequacy decision.

8. Cookies

Our Website uses cookies — small text files placed on your device — to distinguish you from other users and to enhance your experience. We use the following types of cookies:

  • Strictly necessary cookies: Essential for the Website to function. These cannot be disabled.
  • Preference cookies: Remember your choices (e.g., cookie consent status) to improve your experience.
  • Analytics cookies: Help us understand how visitors interact with our Website by collecting anonymised information.

You can control and manage cookies through your browser settings. Please note that removing or blocking some cookies may impact your experience and prevent certain features from working. By clicking "Accept" on our cookie banner, you consent to our use of non-essential cookies.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and any applicable legal requirements. In general, contact form submissions are retained for up to 24 months unless there is an ongoing business reason to retain them longer.

10. Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights in relation to your personal data:

  • Right of access: The right to request a copy of the personal data we hold about you (a Subject Access Request).
  • Right to rectification: The right to request that we correct inaccurate or incomplete personal data.
  • Right to erasure: The right to request that we delete your personal data ("the right to be forgotten") in certain circumstances.
  • Right to restrict processing: The right to request that we restrict the processing of your personal data in certain circumstances.
  • Right to data portability: The right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit it to another controller.
  • Right to object: The right to object to processing of your personal data where we rely on legitimate interests as our lawful basis.
  • Right to withdraw consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details in Section 11. We will respond to your request within one calendar month. We may need to verify your identity before processing your request.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters, at www.ico.org.uk or by calling 0303 123 1113.

11. Security

We have implemented appropriate technical and organisational security measures designed to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. However, please be aware that the transmission of information via the internet is not completely secure. We cannot guarantee the security of data transmitted to our Website; any such transmission is at your own risk.

12. Third-Party Websites

Our Website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. We encourage you to read the privacy policy of every website you visit.

13. Children's Privacy

Our Website is not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete it.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically. Where changes are significant, we will make reasonable efforts to notify you.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

  • Company: ALPHA BRICKS INVESTMENTS LTD
  • Company Number: 17212132
  • Registered Address: 38 Rothesay Road, Luton, England, LU1 1QZ
  • WhatsApp: wa.me/0790833150
  • Contact Form: Contact page
SG Cultural Tours

A free educational resource providing comprehensive travel and cultural information about Singapore's heritage districts, landmarks, museums, and festivals.

ALPHA BRICKS INVESTMENTS LTD
Company No. 17212132

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Registered Address

ALPHA BRICKS INVESTMENTS LTD

38 Rothesay Road
Luton, England
LU1 1QZ

Company No. 17212132

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